PINK FLOYD OVERLOOKS SUNSET BOULEVARD
When it came time to announce an historic rock release, Pink Floyd went right to the source where rock ‘n’ roll is always alive and well: The Sunset Strip.
A huge billboard announcing Pink Floyd’s (kinda) new album, The Endless River, overlooks the world-famous boulevard from atop local landmark Book Soup. The colorful ad, which hit the strip earlier this week, is hyping the iconic British band’s fifteenth release, which is due out November 10 and is primarily leftover instrumental tracks from Floyd’s 1994 album, The Division Bell.
Check out David Gilmour and Nick Mason discussing The Endless River below.
KISS SCORES PRIME SPOT ON ROCK ROW TO HYPE NEW TV SHOW
Rock legends Gene Simmons and Paul Stanley tower over the Sunset Strip’s Rock Row in a hot new billboard hyping the founding KISS members’ latest project: the premiere of the AMC reality TV show 4th and Loud, which goes behind the scenes of the L.A. KISS arena football team.
The billboard, which features Simmons and Stanley sans their iconic makeup, sits above Aahs! at Sunset and San Vicente and overlooks the Whisky A Go-Go.
It’s great to see KISS in the WeHo ‘hood again following the unveiling of the band’s billboard for John Varvatos that lit up La Cienega earlier this year.
“KISS crack? Not such a good idea. Even if you spell the crack with a ‘K.'”
— Gene Simmons, deciding that there is at least one thing he won’t market to the KISS Army! (Billboard)
HOLLYWOOD GIVES A HOLLA TO LATE RAP-ROCKER ‘MCA’
Hollywood honors the memory of late Beastie Boys badass bassist-vocalist Adam “MCA” Yauch with a billboard at Vine Street and Santa Monica Boulevard, just down the street from the trio’s former label, Capitol Records. It’s almost as groovin’ as the Atwater Village memorial across town.
Hometown Heavy Metal Heroes Make a Pitch for the L.A. Dodgers
The L.A. Dodgers tapped a couple of local rock n’ roll heroes to hype the hometown team in the summer of 2010 as part of the baseball club’s “This Is My Town” campaign, which coincided with the launch of the third annual Sunset Strip Music Festival in August. The promotion included billboards scattered throughout the city, including a notable presence on Sunset, and featured the likes of Hollywood bad boys Mötley Crüe, longtime Beverly Hills residents Ozzy and Sharon Osbourne and for some unusual reason, Canadian cheeseballs Nickelback.
Guitar hero Slash, a faithful Dodgers fan who rocked the national anthem at a 2009 Dodgers vs Cardinals home game, donned Dodger Blue (a denim shirt, which is close enough) for a billboard near Sunset and La Cienega in West Hollywood.
Crüe bassist-songwriter Nikki Sixx and Poison frontman Bret Michaels were featured in the campaign last year.