Hometown Heavy Metal Heroes Make a Pitch for the L.A. Dodgers
The L.A. Dodgers tapped a couple of local rock n’ roll heroes to hype the hometown team in the summer of 2010 as part of the baseball club’s “This Is My Town” campaign, which coincided with the launch of the third annual Sunset Strip Music Festival in August. The promotion included billboards scattered throughout the city, including a notable presence on Sunset, and featured the likes of Hollywood bad boys Mötley Crüe, longtime Beverly Hills residents Ozzy and Sharon Osbourne and for some unusual reason, Canadian cheeseballs Nickelback.
Guitar hero Slash, a faithful Dodgers fan who rocked the national anthem at a 2009 Dodgers vs Cardinals home game, donned Dodger Blue (a denim shirt, which is close enough) for a billboard near Sunset and La Cienega in West Hollywood.
Crüe bassist-songwriter Nikki Sixx and Poison frontman Bret Michaels were featured in the campaign last year.
Nearly 20 years after River Phoenix died on the sidewalk outside of West Hollywood’s Viper Room, fans still leave tributes to the late actor-musician at the infamous site. The former Aleka’s Attic frontman and iconic young star of My Own Private Idaho and Stand By Me was 23 when he overdosed on Oct. 30, 1993.
Every year in late October, the walkway in front of the rock club is beset with candles, photos, hand-witten notes and other memorials. A fading graffitti message, shown above, is scrawled on the pavement outside the venue’s side entrance.
ROCK AND ROLL OVER
In August 2010, Gibson Guitars launched “GuitarTown,” a public arts project spread throughout 1.6 miles of the Sunset Strip and celebrating iconic bands and musicians, while highlighting the Strip’s significance to rock and roll history. Included among the over two dozen custom designed 10 foot tall fiberglass Les Paul guitars are tributes to Jimi Hendrix and KISS, whose colorful tribute is located near West Hollywood’s Chateau Marmont.