WHISKY TO GET A FACELIFT

Whisky A Go-Go is getting a new look, and the Sunset Strip is welcoming a ‘Rock Walk of Fame.’

Since the Whisky A Go-Go set up business at the corner of Sunset and Clark back in 1064, the two-story club has famously sported a number of shades and exterior looks, from the groovy purple and yellow scheme in the ‘70s to the more recent red and black design.

And of course, the billboard above the club has been advertising new album releases since the 60s. At one time or another everyone from Alice Cooper to Motley Crue has been featured on billboards above the club.

MODERN ROCK; Whisky A Go-Go, November 2022.

Now, the world-famous club and the Sunset Strip are about to get a modern makeover.

Earlier this week, the West Hollywood City Council approved the conversion of the club’s static billboard into a double-sided digital billboard.

CLASSIC ROCK: Whisky A Go-Go, April 1972.

The mammoth billboard’s origami-inspired 500- and 1,000-square-foot screens are designed to evolve as motorists and pedestrians pass the billboard. Either way, it’s certainly going to get the attention of crosstown traffic at Sunset and San Vicente.

Motley Crue above the Whisky - 2010
DOWN AT THE WHISKY: Motley Crue overlooking Sunset, summer 2005.

The billboard is part of a new agreement between the Whisky and the city, which expects the digital billboard to bring in over $60 million in revenue over the next 30 years.

Whisky A Go-Go
Green Day and Riverdale cover the Whisky, fall 2017.

The best part is that the billboard is going to lead to a rock ‘n’ roll tribute on the Sunset Strip. The contract stipulates that the city will use nearly $350,000 to add a commemorative “Rock Walk” honoring the music legacy of the Sunset Strip.