By David Ciminelli
Hard-working arena rockers Five Finger Death Punch have managed to produce another great music video without interrupting their current world tour in support of the band’s hits-packed sixth album, Got Your Six. Frontman Ivan Moody and his crew released 5FDP’s new clip for “I Apologize” this week, showcasing a slick and arty homage to late, great rock legends from John Bonham and Elvis Presley to Janis Joplin and Kurt Cobain.
Directed by prolific rock-video visionary Nathan “Karma” Cox, who has helmed clips for Disturbed, Marilyn Manson and Black Veil Brides, the unapologetic tribute is the band’s fourth smash single from Got Your Six. It features a somber Moody making his way through a cemetery and past the gravestones of famous artists lost to addiction and echoes the strong anti-drug sentiments of Five Finger Death Punch’s previous music video for “My Nemesis.”
“We have been losing exceptionally bright, talented people who you’d assume know better,” says Moody about fellow rock stars like Scott Weiland and Alice in Chains‘ Layne Staley, who are referenced in the “I Apologize” clip. “No matter how much support you provide, ultimately it’s everyone’s own decision to face their demons or perish.”