PINK FLOYD OVERLOOKS SUNSET BOULEVARD

When it came time to announce an historic rock release, Pink Floyd went right to the source where rock ‘n’ roll is always alive and well: The Sunset Strip.

A huge billboard announcing Pink Floyd’s (kinda) new album, The Endless River, overlooks the world-famous boulevard from atop local landmark Book Soup. The colorful ad, which hit the strip earlier this week, is hyping the iconic British band’s fifteenth release, which is due out November 10 and is primarily leftover instrumental tracks from Floyd’s 1994 album, The Division Bell.

Check out David Gilmour and Nick Mason discussing The Endless River below.