KISS SCORES PRIME SPOT ON ROCK ROW TO HYPE NEW TV SHOW

Rock legends Gene Simmons and Paul Stanley tower over the Sunset Strip’s Rock Row in a hot new billboard hyping the founding KISS members’ latest project: the premiere of the AMC reality TV show 4th and Loud, which goes behind the scenes of the L.A. KISS arena football team.

The billboard, which features Simmons and Stanley sans their iconic makeup, sits above Aahs! at Sunset and San Vicente and overlooks the Whisky A Go-Go.

It’s great to see KISS in the WeHo ‘hood again following the unveiling of the band’s billboard for John Varvatos that lit up La Cienega earlier this year.