Hometown Heavy Metal Heroes Make a Pitch for the L.A. Dodgers

The L.A. Dodgers tapped a couple of local rock n’ roll heroes to hype the hometown team in the summer of 2010 as part of the baseball club’s “This Is My Town” campaign, which coincided with the launch of the third annual Sunset Strip Music Festival in August. The promotion included billboards scattered throughout the city, including a notable presence on Sunset, and featured the likes of Hollywood bad boys Mötley Crüe, longtime Beverly Hills residents Ozzy and Sharon Osbourne and for some unusual reason, Canadian cheeseballs Nickelback.

Guitar hero Slash, a faithful Dodgers fan who rocked the national anthem at a 2009 Dodgers vs Cardinals home game, donned Dodger Blue (a denim shirt, which is close enough) for a billboard near Sunset and La Cienega in West Hollywood.

Crüe bassist-songwriter Nikki Sixx and Poison frontman Bret Michaels were featured in the campaign last year.